“Suddenly, Elvis had to be taken seriously because, suddenly, Elvis was taking the music seriously again. He was expressing his soul, which was plenty deep.”
In The Ghetto:
From Elvis in Memphis is the ninth studio album by American rock and roll singer Elvis Presley, released on RCA Victor. The recording took place at American Sound Studio in Memphis in January and February 1969 under the direction of producer Chips Moman and with the backing of the house band, informally known as “The Memphis Boys”. A direct consequence of the success of Presley’s 1968 Christmas television special and its soundtrack, the recording marked the definite return of Presley to non-soundtrack albums after the completion of his movie contract with Paramount Pictures.