Suddenly, Elvis had to be taken seriously because, suddenly, Elvis was taking the music seriously again. He was expressing his soul, which was plenty deep.
In The Ghetto:
From Elvis in Memphis is the ninth studio album by American rock and roll singer Elvis Presley, released on RCA Victor. The recording took place at American Sound Studio in Memphis in January and February 1969 under the direction of producer Chips Moman and with the backing of the house band, informally known as “The Memphis Boys”. A direct consequence of the success of Presley’s 1968 Christmas television special and its soundtrack, the recording marked the definite return of Presley to non-soundtrack albums after the completion of his movie contract with Paramount Pictures.
Chips Moman, now semi-retired and living in LaGrange, Ga., still writes songs occasionally. “I write ’em,” he says, “but I just leave ’em laying there.” (- The Commercial Appeal, Memphis, 2008)
Lincoln Wayne “Chips” Moman (June 12, 1937 – June 13, 2016) was an American record producer, guitarist, and Grammy Award-winning songwriter.
One of the most important characters in the Memphis music scene in the 60’s. Chips Moman helped start Stax Records, then American Sound Studios, which cut 122 chart hits from 1967 to 1972 — an unparalleled achievement.